Volunteer

Volunteer: Join a Committee!

The Marketing Alliance  is a member volunteer-driven organization and we can't exist without the help of ALL of our members!

The best way to get the most out of your membership is to get involved and join a committee.

So what's in it for you?

• Strengthen your existing marketing skills and learn new ones
• Meet new marketing colleagues and build your B2B marketing network
• (Last but not least) It’s fun!

Committee Descriptions

Programming 

The Marketing Alliance offers a variety of marketing professional development and educational programs to meet members’ needs. Programming event formats typically include:

• Virtual events/webinars are scheduled monthly/bi-monthly with interesting, informative speakers from our incredible local Colorado B2B community and beyond. From panel discussions to individual presenters, helping to organize and host these online events can be a great challenge and professional skills boost.
• (When we can safely meet again, our in person programs feature networking, local speakers and a light breakfast in the early morning hours -or- drinks and snacks during early evening hours for groups of about 25-50 people. This also goes for our keynote and larger meetings.) For all events, virtual and in person, our volunteers help with all aspects, from putting together our program outlines, to engagin speakers, to contributing questions and coaching speakers through the process, and when in person, helping to set up the venue and welcome our guests!)
• The Fourteeners Awards - this important sub-team produces our annual business-to-business marketing awards event each spring. The team helps with either the virtual presentation or in-person site selection, the event marketing creative process, award criteria and judging, and all the details that go along with this first-class event.
• Denver Start-Up Week - we have had some great in person presentations in the past for DSW.  When it is safe to do so again, our volunteers develop an action plan for this biggest B2B community event of the year. The TMA team involved is responsible for putting together the draft program proposal and speakers, and gaining visibility for The Marketing Alliance during the submission process and throughout the year.

Program committee members develop programs that are provocative, practical, and critical for B2B marketers today. They help recruit speakers, find event locations, and contribute to the communications efforts to promote programs. 

Partnerships and Sponsorships

This committee recruits area companies as sponsors for educational programs, conferences, and special events, and helps the organization identify and invite partners to underwrite programs and unique member benefits. It’s a great way to use your sales skills and get to know more about local B2B companies.

Communications

The Marketing Alliance produces a variety of content and communications to promote chapter events and educate members with real-time updates and lasting wisdom. Communications committee channels and sub-committees include:

• Email/Newsletter: creates email notifications to members and prospects, including strategizing compelling email content ideas, writing email content and clickable subject lines, testing various email formats, and tracking deliverability and click-through rates.
• Social Media: the social media team uses all of our social media channels (LinkedIn, Twitter, Facebook, YouTube, and more) to promote events, provide the latest and greatest B2B marketing tips, and engage our B2B marketing community in conversation.
• Public Relations: helps spread the B2B marketing message to the local media
• Content: writes website, blog, social media, and other content and communications 
• Design: creates and manipulates the images needed to maintain our brand while pushing the boundaries of creative expression 
• Podcasts and video: capture the hearts and imaginations of our B2B membership and the entire marketing community by presenting a fresh take on recorded content 
• Website: drives the strategy, planning, and maintenance for our website, including web pages to promote our networking events and programs. Volunteers work with our content management system and website tools, as well as occasionally with vendors and partners on special requests. They also occasionally work with partners, members, and other board and committee members on content. The team also considers and updates metadata for search engine optimization. 

Membership

The Membership committee plans and implements acquisition and retention programs and (when safe to do so again), represents The Marketing Alliance at local events, promoting membership during our monthly educational programs. The membership team looks for passionate members of the organization to help us recruit and welcome new members.